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Ogilvy on Advertising

SKU: 039472903X (Updated 2023-01-10)
Price: US$ 13.94
 
 

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Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.
 
Features & details

Vintage Books


EAN: 9780394729039


ISBN: 039472903X


Manufacturer: Vintage


Brand: Vintage Books
 
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