Note:
you could buy the items of this kit separately:
SKU: 482489 is raspberry pi zero w.
SKU: 483343 is official pi zero enclosure.
SKU: 470621 is usb2.0 OTG Cable
SKU: 468932 is mini HDMI to HDMI adapter
Overview:
Essential accessory starter kit for Raspberry Pi Zero and Raspberry Pi Zero W
Raspberry Pi Zero W (Wireless) Board with on-board WiFi and Bluetooth
Official Raspberry Pi Zero Case with 3 Interchangeable Lids
USB OTG Cable, Mini HDMI Adapter, GPIO Ribbon Data Cable, Male Header and Heat Sink