Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Features & details
Used Book in Good Condition
EAN: 9780077645557
ISBN: 0077645553
Manufacturer: McGraw-Hill Education
Brand: Brand: McGraw-Hill/Irwin
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