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Pay Per Click Search Engine Marketing For Dummies

SKU: 0471754943 (Updated 2023-01-11)
Price: US$ 1.59
 
 
Description

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
 
Features & details

New
Mint Condition
Dispatch same day for order received before 12 noon
Guaranteed packaging
No quibbles returns


EAN: 9780471754947


ISBN: 9780471754947


Manufacturer: For Dummies
 
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