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Essentials of Marketing

SKU: 0538478349 (Updated 2023-01-11)
Price: US$ 4.96
 
 
Description

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.
 
Features & details

Used Book in Good Condition


EAN: 9780538478342


ISBN: 0538478349


Manufacturer: Cengage Learning


Brand: Cengage Learning
 
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