New arrivals Blogs 10 US$ Gadgets Amazon reviews Advertising Privacy statement
Job Hunting & Careers
Job Hunting
Vocational Guidance
Volunteer Work
Job Markets & Advice
Price navigation
Any price
to 5 US$
5 to 10 US$
10 to 20 US$
20 to 30 US$
30 to 50 US$

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

SKU: 1259834719 (Updated 2021-06-02)
Price: US$ 30.00

You might be also interested in
70s Party PVC Aquarium Background Acoustic Audio Vivid Colored Musical Note Harmony and Melody Sound...
US$ 24.60
Wix 24030 Cabin Air Filter
US$ 26.37
Passenger Compartment Air Filters
SHINESTAR 12ft Propane Hose Extension, Lp Gas Extension Hose for Distribution Tree, T and Y Connecto...
US$ 19.99
Grill Connectors & Hoses
Protective Grip Case for Nintendo Switch Lite- NSL Protecting Cover Shell Switch Lite Accessories ki...
US$ 12.99
Cases & Storage
Dockable Case for Nintendo Switch [Updated],FYOUNG Protective Accessories Cover Case for Nintendo Sw...
US$ 11.99
Cases & Storage

"Everything you need to know to be a superior market leader!"
―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World
"A must-read for every present and future CMO who cares about making a difference."
―Seth Godin, author of All Marketers Are Liars
"The essential leadership playbook for the CMO of the future."
―Jim Stengel, former global marketing officer, Procter & Gamble
Warning: This isn't a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age. 

The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers' business impact and career success. Listening to it, you'll learn how to: 
  • Mobilize your boss: Make an impact at the highest level and align marketing with the company's priorities. 
  • Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience. 
  • Mobilize your team: Build and align a winning marketing team. 
  • Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions. 
By zeroing in on the value creation zone (V-Zone) - the all-important overlap between your company's and customers' needs - you'll be able to help the business win in the market - and achieve your career goals. 

EAN: 9781259834714

ISBN: 1259834719

Manufacturer: McGraw-Hill Education

Brand: McGraw-Hill Education
We hope you love the products we recommend! All of products are independently selected by deal-dx editors. Just to let you know, deal-dx may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Prices are accurate and items in stock as of time of publication.
© 2013        info(at)
This website uses cookies for the correct display and functionality. Do you also want to take full advantage of the website and accept cookies?
About cookies. Accept cookies