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Managing Global Innovation: Frameworks for Integrating Capabilities around the World

SKU: 1422125890 (Updated 2023-01-12)
Price: US$ 24.86
 
 
Description

The key to bridging your global innovation gap

In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.

How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.

Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.

Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.
 
Features & details

Used Book in Good Condition


EAN: 9781422125892


ISBN: 1422125890


Manufacturer: Harvard Business Review Press


Brand: Brand: Harvard Business Review Press
 
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