Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.
Source new ideas that succeed
Set a compelling product vision and strategy
Search for profitable new business models
Become a market expert
Effectively manage roadmaps
Ensure a successful product launch
Understand value and price profitably
Build and manage high-performance teams
And much more!
This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
EAN: 9781733839006
ISBN: 1733839003
Manufacturer: Kevin Brennan
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