deal-dx.com
 
 
 
 
 
 
New arrivals Blogs 10 US$ Gadgets Amazon reviews Advertising Privacy statement
 
 
 
Management & Leadership
Management
Leadership
Decision-Making & Problem Solving
Negotiating
Systems & Planning
Mentoring & Coaching
Training
Project Management
Information Management
Planning & Forecasting
Quality Control & Management
Management Science
Production & Operations
Pricing
Consolidation & Merger
Motivational
Industrial
Strategy & Competition
Distribution & Warehouse Management
 
Price navigation
Any price
to 5 US$
5 to 10 US$
10 to 20 US$
20 to 30 US$
30 to 50 US$
Luxury
 
 
 

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

SKU: 0749464917 (Updated 2023-01-10)
Price: US$ 41.00
 
 
Description


Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. 

Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. 

The Luxury Strategy rationalizes those business models which have achieved profitability, while sustaining the luxury status of their brands, and sets out the counter-intuitive rules for successfully marketing luxury goods and services.
 
Features & details

Kogan Page


EAN: 9780749464912


ISBN: 0749464917


Manufacturer: Kogan Page


Brand: KOGAN PAGE
 
We hope you love the products we recommend! All of products are independently selected by deal-dx editors. Just to let you know, deal-dx may collect a share of sales or other compensation from the links on this page if you decide to shop from them. As an Amazon Associate we earn from qualifying purchases. Prices are accurate and items in stock as of time of publication.
© deal-dx.com 2013        info(at)deal-dx.com
 
 
This website uses cookies for the correct display and functionality. Do you also want to take full advantage of the website and accept cookies?
About cookies. Accept cookies