Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA and advanced undergraduate students. It has been adopted by leading business schools all across the world. The interactive e-Book previously included with the 8th edition of this textbook is no longer available. All resources originally offered in the e-book are accessible via the Wiley Instructor Companion Site (instructor slides, case teaching notes, instructor manual, test bank, case videos, plus many others) and Wiley Student Companion Site (quizzes, flashcards, author videos, further reading), by searching for the title on Wiley.com. |
