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Brand Media Strategy: Integrated Communications Planning in the Digital Era

SKU: 1349949752 (Updated 2023-01-11)
Price: US$ 29.99
 
 
Description

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
 


EAN: 9781349949755


ISBN: 1349949752


Manufacturer: Palgrave Macmillan
 
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